Venue Design
No matter where you are in the building, you should see and feel, if not smell and taste, wine country.
Design Philosophy
Design Vision
In 2004, after making his first barrel of wine in California with his brother Josh and winemaker David Tate, formerly of Ridge Winery and Barnett Vineyards, Michael Dorf caught the bug: “For a long time I’d been enjoying wine as a fan - drinking it, taking classes, attending wine dinners - but it was not until I actually started participating in the process of working with the grape, turning it into wine, putting it into a bottle, and watching it develop over time, that I really started to understand wine. And when I would give my friends a bottle of wine with my name on it, most would respond by saying: ‘I wanna do that too!’”; It was this experience that led Michael to conceptualize and start working on the City Winery business plan in 2006.
Adaptative Reuse
I have designed and built over 20 venues between the first Knitting Factory back in 1986 on Houston Street in the Lower East Side to our new 35,000 square foot City Winery flagship on Pier 57. I have made thousands of mistakes and learned enormous lessons in the customer user experience, the importance of building materials, utilitarian use of space, and the creation of a rarely used architectural term, “vibe”. Yet, one common thread remains between almost every one of our locations—they have been adaptive reuses of older spaces (the older and more beat up the better). For me, the ability to take an old building with beautiful old wooden beams, original brick with all the flaws, and the patina colors that have seen history older than all of us--that is the vibe I am looking for, the representation of our Company’s DNA, our brand.
Design Features
Reclaimed Wood
Large wooden columns and beams, along with red brick are features we have sought as they invoke a cross between old world European sensibilities with California wine country. No matter where you are in the facility you should see and feel, if not smell and taste, wine country.
Wine Wall
The fun and creative repurpose of bottles allows for a not so gentle reminder of wine being our number one focus, but adapted for our use of space. As these staircases have evolved, we have added light and other more subtle improvements that push the “vibe” of the space.
Decor
Liz Galbraith is a college friend and she and her husband Ephraim Paul have created a very successful lamp, rug, and curtain firm called Galbraith & Paul in Philadelphia. They have a beautiful olive green leafy vine pattern we have for our lampshades in the bars as well as a cranberry-colored circle pattern for our lovely velvet curtains.
Art
It was also very important to me to allow all the customers when they came to actually see the winemaking, see the wooden barrels, see the stainless steel tanks whether they were eating in our dining space or watching a show in the music venue.
Private Events
If you want to hold your event in “wine country” without flying 300 of your best friends to Italy or Napa, then we are the perfect venue for you.
We are both a unique modular event space and experienced affordable partner to work with.