What is the philosophy behind City Winery?
We are trying to pair the culinary experience with a cultural experience. We are attempting to create the perfect setting to share with friends your passion for wine, music and great food. We believe strongly that the design and set-up of the physical space which combines the wine country vibe in a urban setting sets the stage for our unique customer experience.
I would suggest that part of our formula or technology (using the definition loosely to mean platform) is much like the iPhone, which is providing both functionality for our customer’s time with slick user-friendly design that our customers are comfortable with. In other words, we have created a location that feels better to use—seating, rather than crowded standing for a show, great sound, wine served in Riedel glasses, a terrific wine list, very good food, attentive service, physical access to winemaking with all the romance of being in wine country, from the stainless steel fermenting tanks, French oak barrels, and even the aroma of fermenting grapes. For the cultural seeker, be it a music show, wine pairing, or other performance, we have built a more efficient ticketing system and opportunity to combine eating with viewing.
In a highly fragment and digitized world, there is tremendous competition for our time and attention. Furthermore, for our more sophisticated and high-end clientele, the pressure and responsibility of jobs dictate that they can’t always leave work before 7pm and have no tolerance for lines, wait time an entrances, or the anxiety of knowing where they are sitting. They certainly don’t have time for going to a restaurant for dinner, parking a car, and then going to another location for a show. Our customers are willing to pay a premium for this “luxury product” that helps them save time, as time is just as valuable, if not more for them, than money.
In summary, our brand is starting to represent the image of being the highest-end experience combining a culinary and cultural offering. We are paying attention to our image from the time the consumer connects digitally through their onsite visit to the reputation and memory which lives on.